1. News articles are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless.
2. Establish your organization in the community:
Publishing news allows you to connect with people in your community. Sharing ideas and opinions within your community helps establish yourself as a thought leader.
3. It brings people back to your site:
If your articles are published regularly, people will come back looking for more and bring traffic back to your site as well.
4. It's free:
It costs you a grand total of zero dollars to post your news, so if you have something to say, communicate it.